Yelena Royzen-Founder and Executive Esthetician of ROEZEN and the famous Billionaires’ Roe (black caviar) facial

When you think of the word ‘luxury’ what comes to mind? Yes, that's right— Caviar, the luxurious delicacy often reserved for special occasions is now being used as a key ingredient in facial masks. But what exactly is so great about caviar for your skin? And who came up with this clever idea in the first place? Keep reading to find out!

Yelena Royzen, the founder of Caviar Skin Mask

Yelena Royzen was born in Odessa, Ukraine and is a specialist with over 30 years of experience working with skin. Her husband, Igor, was a dermatologist who specializes in skin diseases. Together, they have created an incredibly successful line of skincare products called ROEZEN. The Royzens moved to the United States in 1989 and settled in New York City. It was here that Yelena began her journey in the skincare business where she was hired to work at the top exclusive spa in Soho. In just a few short years, her talents sent her worldwide to train other estheticians on her skincare techniques and in general life coaching skills. It was common that after her trainings people had one thing to say, “Yelena changed my skin, and my life!” Fast forward 25 years, Yelena becomes the founder and Executive CEO of her own company ROEZEN where she creates a line of green, clean and sustainable products and treatments with the exact ingredients and formulas that she knows will deliver the results everyone is looking for in skincare. Today, Yelena's products are sold at Saks Fifth Avenue and she has been featured in magazines such as Elle, Vogue, and Harper's Bazaar. Thanks to Yelena's passion for skincare and commitment to quality, ROEZEN has become one of the most popular skincare brands in the world.

The benefits of using caviar for skin care

If you're looking for a luxurious and effective way to pamper your skin, look no further than caviar. This delicious delicacy is actually packed with nutrients that are great for your skin. Caviar contains omega-3 fatty acids, which help to keep the skin cell membranes strong and healthy. These fatty acids also help to reduce inflammation and keep the skin hydrated. Caviar also contains vitamins A and D, which are essential for healthy skin growth and repair. In addition, caviar is a good source of minerals like zinc and copper, which are important for keeping the skin supple and smooth. Most importantly, caviar has 80% of bio-identical collagen to human skin, so our skin recognizes it as its own and allows the caviar to penetrate to the deepest layer. So, if you want to give your skin some extra TLC, consider using caviar!

Home Facials

ROEZEN products are the perfect way to enjoy a luxurious spa facial in the comfort of your own home. In addition to the Caviar Skin Mask, the Skin Immunity Booster Serum is ideal for brightening and evening out skin tone, while the Hydrofiller is perfect for boosting radiance and hydration. For an extra special treat, finish off your Caviar facial with the Skin Repair Treatment Moisturizer. These products will leave your skin looking and feeling its best. So go ahead and pamper yourself with a Caviar facial today!

Caviar has long been hailed as a luxury ingredient, and for good reason. Caviar is packed with nutrients that are essential for keeping skin looking young and radiant. Caviar Skin Mask is a great way to give your skin a quick boost of hydration and nourishment. Simply apply the mask to clean, dry skin and leave it on for 5-10 minutes. For best results, use Caviar Skin Mask 3-4 times a week. Your skin will thank you for it! offers a range of skin care products that can be used to create a luxurious at-home facial. Start by cleansing your face with the B3BORN Cleanser. This hydrating cleansing water helps to brighten and clarify the skin. Next, apply the Caviar Skin Mask to gently exfoliate away dead skin cells. The Hydrofiller can then be applied to help hydrate and revitalize the skin, and help store all the nutrients from the caviar. Next apply the Skin Immunity Booster Serum, followed by one of our moisturizers: Skin Repair for problematic skin; Creme de la Creme for dry skin; CBD Lightweight for sensitive skin. For a final touch, apply the Concentrate Eye Serum to help reduce the appearance of dark circles and puffiness. By following these simple steps, you can enjoy all the benefits of caviar delivers to your skin.

Billionaires’ Roe facial at NY Midtown location on 5th Ave

What better way to pamper yourself than with a Billionaires’ Roe facial? This customized luxurious facial treatment by Yelena Royzen is available at the NY Midtown location on 5th Ave and 45th Street, and it's the perfect way to wind down after a long day. This unique facial and body treatment is packed with nutrients that help to hydrate and revitalize the skin, it's also known for its anti-aging properties, and ability to detox your body. As Yelena says, “It is not just a transformation of your skin, this experience will be a transformation of your life.” After just one treatment, you'll see a noticeable difference in the appearance of your skin. If you're looking for a facial that will leave you feeling refreshed and looking younger, then this is the perfect choice for you.


Caviar is known for being a luxurious ingredient, and it’s not hard to see why. It contains omega-3 fatty acids, vitamins A and D, minerals, and other nutrients that are all beneficial for the skin. That’s why Yelena Royzen, the founder of ROEZEN, decided to make caviar the staple of her facials. If you want to experience some of the benefits of caviar for yourself, you can easily purchase the Caviar Skin Mask at her online store or at Saks Fifth Avenue So go ahead and give it a try! You’ll love the results.