Born in Odessa. Perfected in New York.
She learned
skin before she
learned business.
Growing up by the Black Sea in Odessa, Ukraine, Yelena watched Eastern European women perform rituals passed down through generations; pressing oils, mixing botanicals, treating the face as a reflection of everything. The discipline. The patience. The refusal to take shortcuts.
She brought all of it to New York. Twenty-two years at Bliss Spa as Chief Aesthetician and International Educator. A client list that reads like a who's who of the fashion and entertainment world. And a conviction that grew stronger with every face she treated:
Ordinary skincare was never going to be enough.
