Our Story

A Story of Skin, Sea, and Intention

RŌEZEN was founded by master aesthetician Yelena Royzen, a trusted skincare authority with over 22 years of experience, including serving as Bliss Spa’s Chief Aesthetician and International Educator. Known among a loyal following of celebrity and fashion industry clients in New York City, Yelena has spent decades studying the skin not just as a surface, but as a reflection of the whole self.

Raised in the seaside city of Odessa, Ukraine, Yelena grew up immersed in European skincare rituals rooted in discipline, nourishment, and care. From an early age, she understood that radiant skin is not achieved through excess, but through consistency and balance.

Her philosophy is simple: Skin reflects how you feel.

The face is shaped by lifestyle, stress, nutrition, environment, and energy. To treat only the surface is to miss the whole picture. This holistic perspective became the foundation of RŌEZEN.

Our Philosophy

Restoration Over Correction

At its core, RŌEZEN believes skincare should restore balance, not overwhelm it.

In a world of aggressive treatments and constant innovation, we return to something quieter: supporting the skin’s natural intelligence. Every formula is designed to work in harmony with the skin encouraging renewal, resilience, and calm through intentional, results-driven rituals.

Luxury, to us, is not about complexity.

It is about care.

HOLISTIC SKINCARE

The Power of the Sea

Inspired by her coastal roots, Yelena developed RŌEZEN around the restorative power of marine-based ingredients- most notably black caviar.

Rich in amino acids, lipids, and antioxidants, caviar delivers deep nourishment to support hydration, elasticity, and visible luminosity. The Caviar Skin Mask, RŌEZEN’s flagship formulation, embodies this philosophy-uniting marine nutrition with refined skincare science.

All RŌEZEN products are crafted with high-quality natural and organic ingredients chosen for their ability to absorb seamlessly and support the skin without unnecessary additives. The result is skincare that feels elevated, purposeful, and deeply restorative.

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